Jan-Niclas Reese
Product Owner · Neumünster · Remote

Building products that are understood.

I'm Jan-Niclas Reese – a Product Owner with more than 13 years of experience in software development, from idea to delivery. I connect user needs, business goals and technical feasibility so that requirements turn into solutions that work in everyday use. Alongside my full-time role, I take on selected freelance projects – websites, web apps and mobile apps, from first idea to release.

Porträt Jan-Niclas Reese, Product Owner

Profile at a glance

13+ years
Passion for digital products
Products with impact
Understand users. Shape solutions.
Technical depth
Mobile, web & AI
Agile by conviction
Certified Scrum Master – applied pragmatically

About

From code to product.

I started as a developer – first with Objective-C and Swift on iOS, later on the web. Over the years the question "Are we building the right thing?" has interested me more than the pure "How do we build it?".

Today I work as Product Owner for SaaS-Produkte at RR Software GmbH. I like teams that take responsibility, short feedback loops and products that explain themselves within a few clicks.

  • Users first

    Good products emerge where real problems become visible. I start with people and jobs to be done, not with features.

  • Engineering empathy

    More than 13 years around software development help me estimate effort realistically and work with teams on equal footing.

  • Clarity over buzzwords

    Plain language, clear priorities and roadmaps that still hold up three months in.

Focus

Focus between product, technology and delivery.

I connect business needs, technical feasibility and fast feedback loops into clear next steps.

DiscoverySwiftProduct OwnershipJiraStakeholdersMobile AppsReactRoadmapsChatGPTBusiness ValueUser StoriesSwiftUIRefinementsScrumFigmaAIPlanningFocusWeb AppsUXConfluenceKanbanObjective-CEfficiencyCodexDevelopmentn8nFeedbackAzure DevOpsPrototypingGitHubDeliveryClaude CodeFigma AIREST APIsGitLabWorkshopsRetrospectives

Services

Available for freelance projects

Websites, web apps, mobile apps and AI strategy – from idea to release.

Alongside my full-time role, I take on selected freelance projects – from first concept to production release. I combine product ownership with hands-on delivery and use modern AI tooling as part of my workflow to turn ideas into solid results more quickly.

More in the blog: Product Owner and AI →

Websites & landing pages

Clear, fast websites that showcase your positioning, offer and sales flow – technically clean, SEO-friendly and built in your design language.

  • Concept, copy sparring and UI implementation
  • Modern stacks (React, TanStack, Tailwind)
  • SEO fundamentals, analytics and contact flow

Web apps

Internal tools, customer portals or MVPs for new product ideas – from requirements and data model through API to a usable frontend.

  • Discovery, user stories and prototyping
  • Frontend (React/TypeScript) and backend integration
  • AI-assisted delivery with Claude Code, Codex & n8n

Mobile apps

  • Native iOS with Swift and SwiftUI
  • React Native for cross-platform MVPs
  • Store release, reviews and ongoing evolution

AI strategy & adoption

Practical guidance on integrating AI sensibly into product work and development – from assessing where it adds value to introducing workflows that teams and product owners can actually use.

  • Selecting and rolling out AI tools that fit the development and product workflow
  • Assessing where AI genuinely helps the team and process (and where it doesn't)
  • Coaching and sparring for product owners and teams using AI-assisted development

Engagement

Adapts to your project – not the other way round.

Depending on your goal, budget and timeline we pick the right setup. I discuss concrete terms individually; the first call is always free.

Flexible models to match your project:

  • Fixed-price project
  • Hourly
  • Retainer

No pricing table – but an honest, no-strings intro call.

How I work

Product work that holds up in practice.

More in the blog: Agile practice in the AI era →

  1. 01

    Sharpening ideas and testing assumptions

    Starting point

    Early product ideas often rest on assumptions that haven't been validated yet.

    My contribution

    I use research, AI and quick prototypes to sharpen questions, make first solution paths visible and feed insights into further planning early on.

  2. 02

    Translating domain needs into actionable requirements

    Starting point

    Domain requirements, user needs and technical constraints don't always speak the same language.

    My contribution

    I translate business goals into clear, understandable requirements and build shared understanding across stakeholders, design and frontend and backend teams.

  3. 03

    Slicing and prioritising work sensibly

    Starting point

    Oversized or unclear initiatives make estimates unreliable and delay the delivery of usable value.

    My contribution

    I break requirements down into transparent work packages, clarify dependencies and prioritise together with the team by business value, risk and feasibility.

  4. 04

    Planning iterations realistically

    Starting point

    Roadmaps need to give direction and remain flexible enough for new insights.

    My contribution

    I plan work packages and iterations based on available capacity, technical dependencies and business priorities. Progress and decisions stay transparent for everyone involved.

  5. 05

    Gathering feedback early and adjusting course

    Starting point

    The later a wrong assumption becomes visible, the higher the cost of correcting it.

    My contribution

    I set up early feedback loops with users and stakeholders, review interim results and adjust priorities when needed. That way we spot missteps early and invest deliberately in solutions that hold up.

UnderstandTranslateSlicePlanLearn

Career

Over 13 years between code and roadmap.

  1. since 2024

    Product Owner · RR Software GmbH

    Responsible for roadmap, prioritisation, requirements and the collaboration with customers, stakeholders and frontend and backend teams for a SaaS solution in education and event management. Accompanying the design process and UI/UX alignment are part of the role.

  2. 2022 – 2024

    Product Manager · REOS GmbH

    Product responsibility for a management platform in the real estate space – discovery, roadmap and delivery.

  3. 2018 – 2022

    iOS Developer · Haiilo GmbH (formerly COYO)

    Ground-up development of a native iOS app for an employee experience platform with Swift – from building new features to release.

  4. 2016 – 2018

    iOS Developer & IT Consultant · Bornholdt Lee GmbH

    Delivery of native iOS applications and consulting in customer projects – from technical concept to rollout.

  5. 2013 – 2016

    Apprenticeship as IT specialist for application development · Bornholdt Lee GmbH

    Entry into professional software development with a focus on web, mobile, databases and object-oriented engineering.

Contact

Available for freelance projects

Project idea or up for a conversation?

Whether it's a concrete project request for a website, web app or mobile app – or a conversation about product ownership and modern software development – feel free to write me what's on your mind.

13+ years in software development – including roles at RR Software, REOS and Haiilo.

Book a 30-minute intro call

Usually a reply within 1–2 working days.

Or email me directly at kontakt@jnreese.de